According to Accenture, $30 trillion of intergenerational wealth is about to exchange hands. Historically wealth transfers from one generation to the next have resulted in 90% of heirs changing advisors, presenting both an opportunity and a major threat for wealth management firms and enterprises. We call this The Great Transition. It is our mission to help wealth management enterprises attract, grow, and retain advisory businesses while also reducing time and costs related to transitions.
Raised Friends and Family Round to acquire intellectual property from an investment banking firm in the Wealth Management industry.
Official launch of Truelytics. Established mission to help the wealth management and insurance industry to attract, grow, and retain financial advisory firms.
Worked hard to re-engineer the IP so that we could introduce an enterprise solution. Launched Truelytics 2.0 in July 2018. Landed 56% of the top Independent Broker-Dealers as customers or in our pipeline. Grew by 7,000% over the next 12 months.
Grew database from 300 firms to over 7,000 in less than a year. Hit cash flow positive milestone.
Introducing Truelytics 3.0 and rolling out TrueRecruit, TrueContinuity, and TrueMatch to fulfill our promise of architecting the first complete Advisor Transition Management Platform in the Wealth Management and Insurance industries.
Become the industry utility related to Advisor Transition Management. Go global. Launch in other sectors.
Truelytics currently maintains the largest database of financial advisory business health records in the United States.
Top Independent Broker-Dealers, Asset Managers, Custodians, OSJs, and RIAs in the United States
Independent Financial Advisory Firms
In reported Assets Under Management (AUM)
In reported Net Revenue
The Four Beings of "I" at Truelytics
Being of such excellence as to suggest inspiration by the gods!
Exhibiting or characterized by insight, being perceptive.
Serving to integrate or favoring integration. A multidisciplinary, holistic approach.
Adept or skillful at inventing; creative; or characterized by pursuing invention.
Wells Fargo Finet
Stratos Wealth Partners
Modera Wealth Management
Wells Fargo FiNet
Ironview Capital Management
Most financial advisory business owners lack the tools, technologies, advice, and resources to adequately create a more stable, profitable, valuable, and transferable business in an environment of challenging regulation and increased consolidation. With your help, we can change that and remove the friction associated with transitions.
Truelytics is the leading SAAS business intelligence platform for Wealth Management enterprise focused on business performance and transition management. We have been selected by some of the biggest names in the sector to provide actionable business insights and key performance indicators. Below are just a few of the firms optimizing, benchmarking and strengthening their businesses.