Most of the questions in the Truelytics eValuation questionnaire are straightforward and easily answered. There are some, specifically in the Revenue and Financial sections that would benefit by some advance work in your accounting package. These include:
- Total Net Revenue for up to the last five years
- Interest and other income
- Additional assets
Current Year Owner, Advisor and Staff Salaries and Benefits
- Owner's W2 and benefits
- Non-owner advisor and professional staff salary and benefits
- Other staff salary and benefits
Current Year Operating Expenses by Category, including:
- Office Expenses
- Rent
- Technology Investment
- Professional Services
- Marketing and Business Development
- Business-related Insurance
- Depreciation
- Amortization
- Taxes
- Other Expenses
It is also important to be able to break down your revenue by product type, including:
- Managed Accounts
- Equities / Individual Securities
- Mutual Funds / ETFS
- Fixed Income / Debt
- Municipals
- Commodities / Alternatives
- Insurance (Commissions and Trails)
- Annuities (Commissions and Trails)
- Financial Planning and Consulting
- Other Services (taxes, etc)
